When I started my local Virtual Assistant business four years ago I really had no clue about SEO. I knew I needed to get my business name ‘out there’, and knew enough to know to do that I needed local website traffic. How to achieve that though was a mystery…
Online, I knew that one of the most significant keys to business success was getting website traffic. The more visitors I had, the better my sales and profits would be. I also knew enough to know that:
[bctt tweet=”Once you’re seen on the Internet, It’s over to the customer to Choose” username=”VirtuosoPA”]
Presumably you have a niche and you know your keywords; if not you need both and regularly need to conduct keyword research to stay on top of what’s popular.
I know I’m a Virtual Assistant and know my niche. However my target audience may not think like me. Tip: You have to put yourself in their web search mind. How would potential clients look for your services? Based on those assumptions here are five quick and easy tips to get website traffic fast!
Tip #1 Make sure you’re tagging your keywords.
Do you spend a lot of time optimising your content and then neglect to tag them on your webpage? Tags are where search engines look and if there are no tags they’ll pass right by your web pages. Here’s a quick look at tags.
* Title tags. Title tags are possibly the most important place to situate your keywords. Here’s what they look like – <title>Primary keyword phrase here. </title>
Your title tag is where you place your primary keyword or keyword phrase. The sentence will describe your business in less than 90 characters.
* Header Tags. Header tags are next in order of importance to search engines. They’re ranked in order of importance and look like this – <h1>Primary and/or Secondary keywords here</h1>
* Meta Tags. Meta tags provide the small descriptive text found underneath the title tag on the search engine results page. Like title tags these should be kept brief, informative and up to date.
* Alt Tags. Alt tags are used to provide a text description of a graphic. Each graphic on your site should have a description and an alt tag.
Tip #2 Add new content to your site.
Content is essential for traffic and a top search engine ranking. Content is what search engine spiders look for and index – without it there’s nothing to index or rank. Give visitors and search engines a reason to visit and index your site. Make a commitment to provide optimised content and your traffic will soar.
Tip #3 Obtain valuable and relevant incoming links
The more websites which link to your webpages the more valuable search engines perceive you to be, although not all links are created equal. Search engines give more leverage to links from sites which are popular and credible and from sites which are relevant to your website topic.
– A direct link looks like a basic website address, for example, www.yourwebsite.com
– A text link occurs when the webpage address is embedded in the text. Readers simply click on the link and are redirected to a new website page.
– If the link is to an internal web page, for example an article published on a website, rather than the home page, it is called a “deep link.”
* Adding content to your site.
* Submitting to article directories.
* Publishing press releases.
* Blogging and participating in social networking forums, chat rooms and social networking sites.
Tip #4 Be Social!
Now more than ever before, internet marketing is about building a community. Whether you offer a forum on your website or you participate in social networking sites, social networking is a valuable traffic generating tactic. Sites like Facebook and Twitter can be powerful tools for generating links and traffic to your site – create a profile and then post comments, with direct links to your site this will generate conversation.
Get involved – many chat rooms and forums are industry specific, find those which cater to your industry, and begin participating. Speak to and connect with a highly targeted audience.
Tip #5 Advertise for more exposure and traffic
Advertising, when handled strategically, can be used to promote your content and products or services. PPC advertising is often the tool of choice because you control the advertising budget on a daily basis and have the tools to test and track your advertising efforts. Once you’ve honed your PPC ads the return on investment can be phenomenal in terms of traffic and purchases.
For maximum results, create a website traffic and SEO strategy. Outline your plan and your goals and then take the necessary action. Take advantage of these five traffic and search engine tips to boost your business.
