It’s easy to forget that content isn’t just a blog post or an article. There are many different types of content marketing that get results. The ones I like to use for my content marketing that really work for me are presentations and slideshows.
Following on from my blog last week I’ve received many emails asking for further advice about creating Presentations and Slideshows. If you can use PowerPoint, you can put a presentation and slideshow together.
There are a few places where you can put a presentation or a slideshow on, such as YouTube and SlideShare.com, as well as your own website.
Online presentations are a good way to:
* Demonstrate your authority
* Get backlinks
* Promote your brand
* Encourage engagement
If you create quality slide shows and presentations, users will share them with other people – helping you get more traffic back to your website. Plus, the fact that you are presenting as an expert will grow your “expert status” among your followers. It’s a great way to promote your brand and get recognition.
Host a Webinar and Re-purpose
A great way to produce a presentation or slide show is to actually plan and host an online webinar or Google Hangout. Record it, then re-purpose it as a presentation. Then you get to use it more than once to produce results and get more traffic to your website.
Use What You Already Have
To get ideas for presentations and slideshows you can actually use some material you already have. If you have any tips, or how to blog posts, you can easily turn that into a presentation. Simply edit to make your own, market it, and give the presentation online via Google Hangouts or another medium where you can record the event.
Put Presentation Recordings on LinkedIn
A very effective way to use your presentations is to put them on your LinkedIn profile. You can introduce yourself in a very personal way with a well- designed presentation. Today, with the quality software available right on your computer as well as free and paid tools online, you can create professional looking presentation recordings with hardly any skill. Slideshare on LinkedIn is where I see the maximum benefit ~ most of my website traffic comes from my Slideshare.
Go to SlideShare and take a look at what types of presentations are getting the most views. Then, make your own.
Creating presentations and slideshows is a great addition to your other content marketing tactics. It’s a really effective method for getting your message out to your audience, as well as a good way to attract new viewers to your business.
